A.D. Cantelmo Property Management
Our Business is Property Management in Orange County California
The Power of Suggestion
When all the
talk about the Cyber Hacking of Sony was going on, there was one bit of
information that I heard that surprised me. When I heard that Christmas day was
one of the biggest days for people going to the movies, I was surprised. I
guess I never thought about going to the movies on Christmas.
But that bit
of information made me think, because I always am skeptical about people
telling me that things are the biggest, the largest, the best, or the worst
ever. Or when I hear the statement “Experts Say”, you never hear who these
experts are. The only experts I know are the People who set the gaming line in
Las Vegas. So I wonder how much of what we hear is just marketing and the use
of the “Power of Suggestion”.
People tend
to want to be like others, so if they hear that Christmas day is one of the
busiest days for the movies, then they may want to be a part of that. A great
example of the “Power of Suggestion” is “Black Friday”. Everyone knows that the
“Black Friday” sales are just a myth and the sales will go on for much longer
then “Black Friday”, but people still go to the malls and fight the crowds. Politicians
use the power of suggestion all the time, they say something that they have no
idea whether it is true or not, but they know if they say it over and over,
then over time, people will believe it. We see it in business marketing on TV.
A product markets itself as the “IN” product, especially beer commercials. They
show people having a great time drinking their product and when we see all
these people having a great time, we want to be just like those people in the
commercial.
The “Power
of Suggestion” is a great tool and people who perfect the use of it can be very
successful. I need to start using this tool in my business of Property
Management in Orange County Ca. I need to convince my Tenants and Landlords
that they need to listen to me, because I am the “IN” property manager. I
should take a cue from the Beer companies and shoot a commercial showing how
happy all my clients and Tenants are. I can have them all at a party having a
great time together. "Wait, this is the way my business is, all my Clients and
Tenants do think I am the “IN” property manager, we do have parties all the
time and everyone does get along with no problems, Wow, I am the best Property
Manager ever!"
How many
times do you think I would have to repeat that before people start to believe
it? I have a feeling the commercial would have to run over and over before
people believe that. I like the “Power of Suggestion”.
A.D. Cantelmo Property Management Specializes in Property
Management on Orange County Ca.