A.D. CANTELMO REALTY/TONY CANTELMO
TONY CANTELMO, BROKER
DRE# 01339902

Unmatched Customer Service

Clients deal only with the Broker
Broker Tony Cantelmo handles all properties personally. When you have questions, Tony will Give you answers

No Long Term Contracts
Clients are never asked to sign long term contracts. Cancel anytime with 30 day notice

No Surprise Fee's
Our Management fee is very competitive. There are no surprise Add-On fees to pad the bottom line

Open 7 day a week
Contact Tony 7 days a week. If you have hours that do not coincide with normal business hours, no problem

GET A CUSTOM RENTAL PRICE ANALYSIS

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Fee's, Accounting & Bookkeeping

Landlord Monthly Management Cost
The cost of Management per month is 6% of monthly rent

Tenant Move in Cost
To acquire a new Tenant and move them into a Property, the cost is 1/2 of one months rent.

Owner Distribution
We distribute owner funds quickly, using Direct Deposit. Once we transfer the money, the funds will be available in 2 to 3 business days

Monthly and Year End Reports
We email monthly accounting reports and year end Income/Expense and Schedule E Assist Reports. 1099's are mailed in a timely fashion.

GET YOUR RENTAL PRICE ANALYSIS

OWNERS NAME Required
PHONE NUMBER Required
E-MAIL ADDRESS
RENTAL PROPERTY ZIP CODE Required
ABOUT YOUR PROPERTY Required
HOW DID YOU HEAR ABOUT US
 
 


Tenant/Property Service

 
Marketing Property
We Market your Property on all the Major Real Estate Websites, Including, Zillow, Trulia, Realtor.com and The Multiple Listing Service (MLS).

Showing Your Property
We make sure your Property is shown to all Interested, qualified Parties. We never allow Unchaperoned showings

Screening Tenants
We have a detailed Tenant screening process. We run Credit, Criminal and Eviction checks. We check rental history and use our more than 10 years of Management experience to place the best Tenant possible in your Property.

Maintaining Your Property
Maintaining your Property is very important for Long Term Profitability. Our Broker, Tony Cantelmo is also a State Licensed General Contractor. (CSLB# 709714). He understands your home and has knowledgeable Vendors who he has done business with for years.







A.D. Cantelmo Property Management
Our Business is Property Management in Orange County California


Using psychology to rent your home

All of us make decisions based on our psychological makeup. Some of us are emotional decision makers and others make decisions based on logic, the key to using psychology  when talking to prospective Tenants is understanding who you are talking to and how they make their decisions.

Conscious and Non Conscious

Forget the left brain and right brain stuff, that is way above my knowledge of psychology, but just think about how certain products are sold and who the target market is. A perfume company does not try and sell their product using facts and figures, they use emotion and non conscious decision making to sell their fragrance, but a car company uses both non conscious and conscious decision making to sell a vehicle.

When you watch a truck commercial, the truck looks great, but they also throw in the statistics on how much the truck can haul. The difference between the two is important, because when people buy a fragrance, they want to know that the fragrance will make them feel good, but when people buy a truck, they want to feel good, but also have performance.

Making the Decision

Most people make decisions based on both logic and emotion, but with all things being equal, emotion can be a big factor in the decision making process. When I first started in the Real Estate business, I was told that if people started to talk about how their furniture would fit into a home they were looking at; they were leaning toward buying that home. I never really had that play out, but I did sell a home that had a beautiful Avocado tree and that was the tipping point to the sale. They did not buy the home because of the tree, but the tree tipped the scales over other homes they had looked at.

Tipping the Scale

When you have a home for rent and it fits the criteria of the potential Tenants, then what will tip the scales to your home from others is an emotional attachment that can be created. It may be a tree, or patio, but something must grab the Potential Tenants and make them have to have your home.

Because, as a Realtor or Landlord, you don’t have time to examine each potential Tenant and find out what will push their buttons to make them desire your home over others, you have to create an environment that will not work for all people but will work for enough potential Tenants that you will get the desired outcome. You need to make part of the home stand out. If there are three homes on a block for rent, and they are all basically the same and they fit the conscious part of the brains criteria, your home needs an edge. It may be a special kitchen or a great Master Bathroom. You want to peak the emotion of the Tenant, so they want your home over the others. You have to get the non conscious part of the brain stimulated in order to get people to make the decision in your favor.

Like the home with the Avocado tree, the home itself fit the criteria of the buyers and that was the conscious part of the brain, but the tree peaked the non conscious part of the brain and that was enough to get the sale made.

Wanting what you can't have

One other very powerful emotion is that people  want something they can’t have. I learned a very interesting lessen years ago when I was looking for buyers. I took out an add out in the Penny Saver and a fellow Realtor told me that when people called on the add, I should be very selective on who I decide to work with. When I received calls that I did not feel were a good fit for me, I told them that they were better off with another Realtor. I was amazed at how many of those people still wanted to work with me after I rejected them. It was amazing and it made me realize how powerful an emotion wanting something you can’t have was. Using that when renting a property is a great tool. The way I do it, is I have multiple people show up to see the property at one time. That way, potential Tenants feel an urgency and fear that others will beat them to the punch. This method works very well.

Using different psychological approaches can make a big difference in how quickly you get your property rented. When you do get those potential Tenants in the home and your home meets the criteria of the conscious part of the brain, then make sure you pique the interest of the non conscious part of the brain.






A.D. Cantelmo Property
Management Specializes in Property Management in Orange County Ca.

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Realtor Equal Housing Opportunity Multiple Listing Service
 

What my clients are saying  

5 reviews 5.0 star rating 1/21/2016 I was tired of using a large management team to manage my investment property. I felt I was always on the back burner. I was recommended to Tony from a business associate, he assured me I would be very pleased. Well that was an understatement, Tony is amazing. He's above all honest and always available for my concerns. I'm not as well versed as other investors with property management and maintenance and tenant relations, Tony has been an excellent partner and has guided me through quite a bit of needed repairs and worked far beyond what was expected to help turn my little investment into quite a prosperous investment, If what your looking for is prompt return calls, honest direction and someone very knowledgeable with general contractors and real estate laws, Tony is your man. Angela

 

~ Angela

5 reviews 5.0 star rating 1/21/2016 I was tired of using a large management team to manage my investment property. I felt I was always on the back burner. I was recommended to Tony from a business associate, he assured me I would be very pleased. Well that was an understatement, Tony is amazing. He's above all honest and always available for my concerns. I'm not as well versed as other investors with property management and maintenance and tenant relations, Tony has been an excellent partner and has guided me through quite a bit of needed repairs and worked far beyond what was expected to help turn my little investment into quite a prosperous investment, If what your looking for is prompt return calls, honest direction and someone very knowledgeable with general contractors and real estate laws, Tony is your man. Angela

 

~ Angela

"10 out of 10 I am so Happy Since I left my old company and I joined AD Cantelmo Property Co I am stress free I live in a different state and this company watches my house and always Mr Tony Cantelmo is on top of things I really want to thank you for what you do for me and I would really Recomend this Company to any and every one Thank You again. Shawn" ------------------- "I need to trust the people I work with and I trust Tony. He stays on tops of things, communicates well, and gets things done. He not only gets things done but he gets things done the right way. Jim"

 

~ Shawn

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