A.D. CANTELMO REALTY/TONY CANTELMO
BROKER
TONY CANTELMO

A.D. Cantelmo Property Management
Our Business is Property Management Orange County California



     I’m always looking at different ways to market my Property Management business and I read and watch quite a few articles and video’s every week. I came across a video that really caught my eye. It was a “Harvard” professor and he was doing a study on why people buy “McDonald's” shakes. What he found out was interesting, but how he approached the study was even more interesting to me.

    He started out by finding out why people buy the shakes. He approached it in a very interesting way. His approach was to think of the shake as not so much a food item, but something to be hired. No, that was not a typo; he asked people why they hired the shake. At first I was also baffled, but as I watched, I understood his approach. He first stood in a “McDonald's” for 18 hours to see who buy’s the shakes and he found out that it was mostly men and they usually bought the shakes in the morning. His next step was to find out why they hired the shakes. He asked each person who bought a shake why they hired the shake and of course they were confused until it was explained to them. What he found out was that most of the people who bought the shakes had one thing in common. They all had a long and boring drive. So why hire the shake?

     You may ask why this study intrigued me so much and what does it have to do with Property Management. The study was trying to convey to the marketer to focus not on just marketing to the person, but the reason they need your product or service.  That made a lot of sense to me. So often when I talk to a prospective client, I focus on selling myself, but after viewing the video, my first question to a prospective client is why do you want to hire a Property Management company? Once I find out why, then I understand who I am talking to and I can now focus on convincing the prospective client how I can help them fill their need.

   Ok, you must be sitting on the edge of your seat, why do people hire shakes in the morning? The reason they gave was the shake not only put something in their stomach, but it lasted a long time while they suffered through their drive. He also found out that they tried to hire other foods, like a banana, or coffee, but they did not get fulfilled from those other items like they did with the shakes.  The bottom line was that his conclusion was that if “McDonald's” wanted to increase the sales of shakes, they were not competing with other companies who make shakes; they were competing with other foods.

     The study is more complicated then I explained it, but as I understand it, finding out why people hire a company can really focus that company on giving the potential customer or client what they need a product or service to do for them. If you can find out why you are being hired, then it will be much easier to make your customer or client satisfied with what your company provides.






A.D. Cantelmo Property Management
Specializes in Property Management Orange County Ca.

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What my clients are saying  

5 reviews 5.0 star rating 1/21/2016 I was tired of using a large management team to manage my investment property. I felt I was always on the back burner. I was recommended to Tony from a business associate, he assured me I would be very pleased. Well that was an understatement, Tony is amazing. He's above all honest and always available for my concerns. I'm not as well versed as other investors with property management and maintenance and tenant relations, Tony has been an excellent partner and has guided me through quite a bit of needed repairs and worked far beyond what was expected to help turn my little investment into quite a prosperous investment, If what your looking for is prompt return calls, honest direction and someone very knowledgeable with general contractors and real estate laws, Tony is your man. Angela

 

~ Angela

5 reviews 5.0 star rating 1/21/2016 I was tired of using a large management team to manage my investment property. I felt I was always on the back burner. I was recommended to Tony from a business associate, he assured me I would be very pleased. Well that was an understatement, Tony is amazing. He's above all honest and always available for my concerns. I'm not as well versed as other investors with property management and maintenance and tenant relations, Tony has been an excellent partner and has guided me through quite a bit of needed repairs and worked far beyond what was expected to help turn my little investment into quite a prosperous investment, If what your looking for is prompt return calls, honest direction and someone very knowledgeable with general contractors and real estate laws, Tony is your man. Angela

 

~ Angela

"10 out of 10 I am so Happy Since I left my old company and I joined AD Cantelmo Property Co I am stress free I live in a different state and this company watches my house and always Mr Tony Cantelmo is on top of things I really want to thank you for what you do for me and I would really Recomend this Company to any and every one Thank You again. Shawn" ------------------- "I need to trust the people I work with and I trust Tony. He stays on tops of things, communicates well, and gets things done. He not only gets things done but he gets things done the right way. Jim"

 

~ Shawn

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